# AppLovin Corporation (APP) FY2024 Annual P&L / Income Statement

- Company: AppLovin Corporation (APP)
- Period: 2024-01-01 to 2024-12-31
- Filing: FY2024 10-K, filed 2025-02-27, accession number 0001751008-25-000018
- Page: https://plicit.ai/financials/app/fy2024-annual-income-statement
- Chart image: https://plicit.ai/charts/app-fy2024-annual-income-statement-sankey.png

## Chart details: Revenue by Business Segment

Income statement for 2024-01-01 through 2024-12-31. View: Business segment. Revenue uses this breakdown; costs and expenses retain the consolidated categories.

- **Revenue**: 4,709,248,000 US dollars
- **Cost of revenue**: 1,166,806,000 US dollars
- **Gross profit (calculated)**: 3,542,442,000 US dollars
- **Operating expenses (calculated)**: 1,668,983,000 US dollars
- **Income (loss) from operations**: 1,873,459,000 US dollars
- **Total other expense, net**: negative 297,454,000 US dollars
- **Net income (loss) before income taxes**: 1,576,005,000 US dollars
- **Provision for (benefit from) income taxes**: negative 3,771,000 US dollars
- **Net income (loss)**: 1,579,776,000 US dollars
- **Advertising**: 3,224,058,000 US dollars
- **Apps**: 1,485,190,000 US dollars
- **Sales and marketing**: 849,209,000 US dollars
- **Research and development**: 638,689,000 US dollars
- **General and administrative**: 181,085,000 US dollars

### Chart connections

- Revenue less cost of revenue equals gross profit; gross profit less operating expenses equals operating income.
- Operating income plus other income or expense equals income before tax. Income before tax less income tax expense or benefit equals net income.

## Chart details: Revenue by Geography

- Page: https://plicit.ai/financials/app/fy2024-annual-income-statement/revenue-by-geography
- Chart image: https://plicit.ai/charts/app-fy2024-annual-revenue-by-geography-sankey.png

Income statement for 2024-01-01 through 2024-12-31. View: Geography. Revenue uses this breakdown; costs and expenses retain the consolidated categories.

- **Revenue**: 4,709,248,000 US dollars
- **Cost of revenue**: 1,166,806,000 US dollars
- **Gross profit (calculated)**: 3,542,442,000 US dollars
- **Operating expenses (calculated)**: 1,668,983,000 US dollars
- **Income (loss) from operations**: 1,873,459,000 US dollars
- **Total other expense, net**: negative 297,454,000 US dollars
- **Net income (loss) before income taxes**: 1,576,005,000 US dollars
- **Provision for (benefit from) income taxes**: negative 3,771,000 US dollars
- **Net income (loss)**: 1,579,776,000 US dollars
- **UNITED STATES**: 2,688,993,000 US dollars
- **Rest of the World**: 2,020,255,000 US dollars
- **Sales and marketing**: 849,209,000 US dollars
- **Research and development**: 638,689,000 US dollars
- **General and administrative**: 181,085,000 US dollars

### Chart connections

- Revenue less cost of revenue equals gross profit; gross profit less operating expenses equals operating income.
- Operating income plus other income or expense equals income before tax. Income before tax less income tax expense or benefit equals net income.

## Chart details: Revenue by Business Segment by Product and Service

- Page: https://plicit.ai/financials/app/fy2024-annual-income-statement/revenue-by-business-segment-by-product-and-service
- Chart image: https://plicit.ai/charts/app-fy2024-annual-revenue-by-business-segment-by-product-and-service-sankey.png

Income statement for 2024-01-01 through 2024-12-31. View: Segments by Product and Service. Revenue uses this breakdown; costs and expenses retain the consolidated categories.

- **Revenue**: 4,709,248,000 US dollars
- **Cost of revenue**: 1,166,806,000 US dollars
- **Gross profit (calculated)**: 3,542,442,000 US dollars
- **Operating expenses (calculated)**: 1,668,983,000 US dollars
- **Income (loss) from operations**: 1,873,459,000 US dollars
- **Total other expense, net**: negative 297,454,000 US dollars
- **Net income (loss) before income taxes**: 1,576,005,000 US dollars
- **Provision for (benefit from) income taxes**: negative 3,771,000 US dollars
- **Net income (loss)**: 1,579,776,000 US dollars
- **Advertising - In-App Purchases Revenue**: 1,002,656,000 US dollars
- **Advertising - In-App Advertising Revenue**: 482,534,000 US dollars
- **Undisclosed (calculated)**: 3,224,058,000 US dollars
- **Sales and marketing**: 849,209,000 US dollars
- **Research and development**: 638,689,000 US dollars
- **General and administrative**: 181,085,000 US dollars

### Chart connections

- Revenue less cost of revenue equals gross profit; gross profit less operating expenses equals operating income.
- Operating income plus other income or expense equals income before tax. Income before tax less income tax expense or benefit equals net income.