AppLovin Corporation (APP) FY2024 Annual P&L / Income Statement

Revenue by Business Segment

2024-01-01 to 2024-12-31

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AppLovin Corporation (APP) FY2024 Annual P&L / Income StatementIncome statement for 2024-01-01 through 2024-12-31. View: Business segment. Revenue uses this breakdown; costs and expenses retain the consolidated categories.SOURCESREVENUEGROSSOPERATINGPRE-TAXNETAdvertisingAppsRevenueGross profit (calculated)Cost of revenueIncome (loss) from operationsOperating expenses (calculated)Sales and marketingResearch and developmentGeneral and administrativeNet income (loss) before income taxesTotal other expense, netNet income (loss)Provision for (benefit from) income taxesProvision for (benefit from) income taxesProvision for (benefitfrom) income taxes−$3.77 MGross profit (calculated)Gross profit(calculated)$3.54 BIncome (loss) from operationsIncome (loss)from operations$1.87 BNet income (loss) before income taxesNet income (loss)before income taxes$1.58 BRevenueRevenue$4.71 BNet income (loss)Net income (loss)$1.58 BAdvertisingAdvertising$3.22 BOperating expenses (calculated)Operating expenses(calculated)$1.67 BTotal other expense, netTotal otherexpense, net−$297.45 MSales and marketingSales and marketing$849.21 MAppsApps$1.49 BCost of revenueCost of revenue$1.17 BResearch and developmentResearch and development$638.69 MGeneral and administrativeGeneral and administrative$181.09 M
Chart details

AppLovin Corporation (APP) FY2024 Annual P&L / Income Statement

Income statement for 2024-01-01 through 2024-12-31. View: Business segment. Revenue uses this breakdown; costs and expenses retain the consolidated categories.

Revenue
4,709,248,000 US dollars
Cost of revenue
1,166,806,000 US dollars
Gross profit (calculated)
3,542,442,000 US dollars
Operating expenses (calculated)
1,668,983,000 US dollars
Income (loss) from operations
1,873,459,000 US dollars
Total other expense, net
negative 297,454,000 US dollars
Net income (loss) before income taxes
1,576,005,000 US dollars
Provision for (benefit from) income taxes
negative 3,771,000 US dollars
Net income (loss)
1,579,776,000 US dollars
Advertising
3,224,058,000 US dollars
Apps
1,485,190,000 US dollars
Sales and marketing
849,209,000 US dollars
Research and development
638,689,000 US dollars
General and administrative
181,085,000 US dollars

Chart connections

  • Revenue less cost of revenue equals gross profit; gross profit less operating expenses equals operating income.
  • Operating income plus other income or expense equals income before tax. Income before tax less income tax expense or benefit equals net income.
AppLovin Corporation (APP) FY2024 Annual P&L / Income Statement Sankey chart, Business segment view
Free to share unchanged, with credit to Plicit.ai · CC BY-NC-ND 4.0Download PNG

Gross margin

75.2%

Gross profit / revenue

Operating margin

39.8%

Operating profit / revenue

Cash conversion

132.9%

Operating cash / net income, same period

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